by The Media Store | Jul 31, 2018 | News Article
Le Club Accor Hotels has developed an immersive sensory experience that measures the behavioural and biometric responses of their customers. The SEEKER Project tracks responses to various stimuli to reveal users true desires when it comes to travel destinations,...
by The Media Store | Jun 27, 2018 | News Article
Kantar Millward Brown’s annual Brandz report is a barometer for global brand health. It’s looking good in 2018, with the Top100 increasing in value by 21% and continuing 12 years of growth. The Retail category performed best, experiencing a 35% uplift, but driven...
by The Media Store | May 22, 2018 | News Article
On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers. Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...
by The Media Store | May 8, 2018 | News Article
At this year’s International Consumer Electronics Show in Vegas, technology accessories company STM Brands launched a new augmented reality app, allowing consumers to try on and experience their brand wherever they are. This technology goes beyond the physical...
by The Media Store | Apr 27, 2018 | News Article
A new interactive app that allows women and girls to pinpoint “danger spots” and report incidents of harassment has been launched this week. Following on from a successful pilot in Melbourne in 2016, Free To Be will be rolled out across Sydney, Delhi, Kampala, Lima,...
