Rule 40 fades to grey

Rule 40 fades to grey

What has happened?The Australian Olympic Committee, (governed by the IOC), have just launched changes to Rule 40 that were introduced by the IOC in June. This change, to what was a very black and white rule,  is in response to athlete pressure to allow them to...
Advertising Doing What It’s Told

Advertising Doing What It’s Told

What has happened? Spotify is embracing the Shapeshifting Media Trend*, recently starting tests of voice-enabled ads. Heard by groups of US subscribers with microphone settings enabled, the first iterations are Spotify ads only – promoting playlists & Spotify...