by The Media Store | Mar 12, 2019 | News Article, The Wrap
What has happened? Facebook and Instagram have filed a federal lawsuit against four Chinese companies and 3 individuals for promoting the sale of fake accounts, followers and likes on their platforms. In addition, violating cyber-squatting laws by operating websites...
by The Media Store | Feb 13, 2019 | News Article, The Wrap
What’s happened? In late January Unilever announced ‘significant steps’’ in developing a cross-media measurement tool as part of its ‘Digital Responsibility Framework’ initiative. With the goal of creating a global solution, the FMCG giant has joined forces with...
by The Media Store | Aug 28, 2018 | News Article
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not measure the...
by The Media Store | May 22, 2018 | News Article
Earlier this month, Facebook CEO Mark Zuckerberg, announced that the social media platform will soon release its own dating app. At the company’s annual developer conference, Zuckerberg revealed that there are 200 million users on Facebook who classify...
by The Media Store | Apr 26, 2018 | News Article
TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...
