TV trading metrics to evolve

TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...

Facebooks Spiraling Faceplant

Data company Cambridge Analytica (CA) has been suspended by Facebook (FB) for improperly accessing data in 2014 via the app, thisisyourdigitallife.  Hundreds of thousands of users were paid to take a personality test in-app and agreed to have their data collected for...