by The Media Store | May 16, 2019 | News Article, The Wrap
What has happened? Addressable TV was the focal point of the recent IAB NewsFronts in New York, where publishers talked more like TV Networks about “pilots” and “primetime”. Nielsen forecasts US ad spend on Addressable TV will grow 260% by 2020. This will represent 7%...
by The Media Store | May 16, 2019 | News Article, The Wrap
What has happened? LEGO is planning to launch LEGO Braille Bricks in 2020, to encourage learning through play, benefitting children with visual impairments. The bricks will have the same number of studs used for individual letters, with the letters also printed on...
by The Media Store | May 16, 2019 | News Article, The Wrap
What has happened? Sports data agency, Two Circles is forecasting that global brand revenue on sport sponsorships will grow to $65 billion across 2019. However despite this projected growth, sports rights-holders are predicted to miss out on $26 billion in potential...
by The Media Store | May 16, 2019 | News Article, The Wrap
What has happened? Highly ambitious start-up StartRocket plans to create branded displays in the Earth’s atmosphere using CubeStats, small and reflectively lit cube satellites. The “space ads” aim to launch by 2021 and will be able to display pictures, logos, and...
by The Media Store | May 7, 2019 | News Article, The Wrap
What has happened? The 2019 Australian Retail Outlook report highlights technology’s transformational effect on retail. New online retail events are changing consumer behaviour and having a pull-forward effect on legacy Christmas sales. Last November’s online...
by The Media Store | May 7, 2019 | News Article, The Wrap
What has happened? The “Inventory Filter” has recently been introduced by Facebook in their continuous efforts to aid marketers from harmful product placements and simplify the brand safety controls. Previously the advertisers were able to exclude content categories,...
