traction | issue #11

traction | issue #11

traction. issue #11 BAUER EXITS AUSTRALIA JUST WEEKS AFTER $40M PACIFIC MAGAZINES TAKEOVER Bauer has sold its entire magazine portfolio to a private equity company, Mercury Capital, just weeks after purchasing rival Pacific Magazines from Seven West Media. The sale...
traction | issue #10

traction | issue #10

traction. issue #10 SEVEN AND FOXTEL SECURE REVISED BROADCAST DEAL AS AFL RESTARTS THE SEASON In events that echoed the NRL’s broadcast deal just weeks ago, the AFL has secured a revised broadcast rights deal with its television partners and sealed a two-year...
traction | issue #9

traction | issue #9

traction. issue #9 BRANDS REACT TO BLACK LIVES MATTER BUT SOME FACE CRITICISM FOR SPEAKING OUT  A number of major advertisers have taken to social media to join the conversation in the wake of the killing of George Floyd last week. Nike, which famously took on the...
traction | issue #8

traction | issue #8

traction. issue #8 NEWS CORP CLOSES OVER 100 NEWSPAPERS AS MANY SHIFT TO DIGITAL ONLY EDITIONS A total of 112 of Rupert Murdoch’s print newspapers will cease publication, consisting of  36 which will close altogether and 76 which will remain as online mastheads. News...
traction | issue #7

traction | issue #7

traction. issue #7 FACEBOOK BUYS GIPHY FOR AUD $600M, EXPECTED TO PRIORITISE DATA OVER ADS According to data from Oracle, GIPHY serves more than 7 billion GIFs per day, seen by more than 500 million daily active users who watch more than 11 million hours of GIFs every...