traction | issue #23

traction | issue #23

traction. issue #23 SOCIAL MEDIA GIANTS STRIKE DEAL WITH ADVERTISERS OVER BRAND SAFETY Facebook, YouTube, and Twitter have agreed a deal with major advertisers on how they define harmful content. The agreement -with the World Federation of Advertisers (WFA) -will see...
traction | issue #22

traction | issue #22

traction. issue #22 NINE REVEALS 2021 PROGRAMMING AND ADOBE PARTNERSHIP AT UPFRONTS Nine became the first network to share its programming line up for 2021, which was dominated by new and returning Reality TV shows. The pandemic-induced advertising downturn and...
traction | issue #21

traction | issue #21

traction. issue #21 AUSTRALIAN ASSOCIATED PRESS TURNS TO CROWDFUNDING FOR SURVIVAL The AAP is facing a new financial challenge following a tumultuous few months for the newswire when it was closed down, then sold for the price of $1 to a consortium of investors. Now...
traction | issue #20

traction | issue #20

traction. issue #20 FACEBOOK THREATENS TO BAN SHARING OF NEWS IN AUSTRALIA Just weeks after Google warned users that its search services could be “dramatically worse“ if it was forced to pay publishers for their articles, Facebook has threatened to stop users...
traction | issue #18

traction | issue #18

traction. issue #18 “YOUR YOUTUBE IS AT RISK” – GOOGLE ISSUES WARNING TO AUSTRALIANS The MD of Google Australia, Mel Silva, has penned an open letter to Australians warning them that its Google and YouTube search services are at risk should propose legislation...