Sandra Wiles, our Head of Partnership & Integration, joins Darren Woolley from Trinity P3 in this episode of On the Couch. The discussion covers:

  • How does sponsorship fit into marketing plans?
  • What is the most common mistake people make when sponsoring events?
  • How should you select the right sponsorship opportunities?
  • Where do you start in leveraging your sponsorship?
  • What is the best way to measure sponsorship value?


For more content on sponsorship leverage best practice, listen to Sandra Wiles on the Managing Marketing Podcast with Darren Woolley from Trinity P3.