Sandra Wiles, our Head of Partnership & Integration, joins Darren Woolley from Trinity P3 in this episode of On the Couch. The discussion covers:

  • How does sponsorship fit into marketing plans?
  • What is the most common mistake people make when sponsoring events?
  • How should you select the right sponsorship opportunities?
  • Where do you start in leveraging your sponsorship?
  • What is the best way to measure sponsorship value?