Brand –  Palessi Influencer stitch up

Brand – Palessi Influencer stitch up

Payless, who is well known for cheap and cheerful shoes, recently opened a fake luxury footwear pop- up store called ‘Palessi’ in a Los Angeles mall. The glamorous invite only grand opening attracted Hollywood’s well-heeled fashion set and social media influencers....
Ideas worth spreading in podcast form

Ideas worth spreading in podcast form

Here’s a new podcast for those of us who are tired of true crime, up to date on This American Life and frankly in need of a bit of brain food to maintain high brow credentials throughout the holiday season. The infamously curious and always thought-provoking CEO of...

‘Second screening’ drives effectiveness

According to a recent ‘second screen’ study conducted by ViewersLogic (and Mediacom) UK, TV viewers are 75% more likely to follow up on an advertisement if they have a second screen device simultaneously in their hand. Easy reach prompts them to immediately access a...

Stand out with Digital Print

HP Inc originated in 1939 but in 2015 the Company split into two businesses, developing an enterprise-focused product and graphic solutions business enabling HP technology to revolutionise digital printing, the aim being to create amazing experiences for brand...