The Game will Never be the Same

The Game will Never be the Same

What’s happened? The Shoes “Back To the Future” fans dreamed of are now a reality, with Nike unveiling their latest in wearable tech…self-lacing trainers. These new shoes fit themselves to the shape of the foot and are controlled via smartphone. The initial iteration...
The Rise of Short Form Ads on TV

The Rise of Short Form Ads on TV

What’s happened? According to a recent study from Phoenix Marketing International, short-form ads (5-7 seconds long) are almost as effective at driving brand memorability as 15 and 30-second ads. The study analysed Brand Memorability: the viewers’ ability to remember...
Netflix ‘snatches’ back audience

Netflix ‘snatches’ back audience

What’s happened? In October 2016 Netflix debuted ‘Black Mirror’ which had previously run on UK Channel 4 for 2 seasons. With the benefit of Netflix’s broad reach, the cult science fiction anthology show became a critically lauded worldwide phenomenon, drawing...
Monash Uni with “A Different Lens”

Monash Uni with “A Different Lens”

Monash University has developed a content-publishing platform encouraging students and industry professionals to develop and publish their own documentaries based on issues that they find interesting.  Built by Y&R Melbourne, the bespoke technology allows users to...