Brand –  Palessi Influencer stitch up

Brand – Palessi Influencer stitch up

Payless, who is well known for cheap and cheerful shoes, recently opened a fake luxury footwear pop- up store called ‘Palessi’ in a Los Angeles mall. The glamorous invite only grand opening attracted Hollywood’s well-heeled fashion set and social media influencers....
Who really wins on Black Friday?

Who really wins on Black Friday?

Black Friday is synonymous with frenzy and furore in the US, however Australia has only recently jumped on the bandwagon. The sales event, and its online counterpart Cyber Monday, brought in over $15 billion dollars globally last year according to Adobe Analytics, and...
Monash Uni with “A Different Lens”

Monash Uni with “A Different Lens”

Monash University has developed a content-publishing platform encouraging students and industry professionals to develop and publish their own documentaries based on issues that they find interesting.  Built by Y&R Melbourne, the bespoke technology allows users to...