by The Media Store | Jun 14, 2019 | News Article, The Wrap
What has happened? In a first for the brand, Tiger beer has opened a new global experiential concept store. ‘Tiger Street Lab’ is within a shopping Centre in Changi airport and overlooks the world’s tallest indoor waterfall. The street lab offers a truly Singaporean...
by The Media Store | Jun 14, 2019 | News Article, The Wrap
What has happened? After various financial hardships including voluntary administrations and a drop in sales, Darrell Lea has relaunched their chocolate and confectionary brand into the Australian market with an adopted remake of the classic Yellow Pages “Not Happy...
by The Media Store | Apr 15, 2019 | News Article
What has happened? As our population grows so does the need for language-specific communications, to enable marketers to appropriately engage with specific audiences. Following 25% growth in the number of Australians who speak a language other than English identified...
by The Media Store | Mar 12, 2019 | News Article, The Wrap
What has happened? The AFL has just staged the second year of AFLX – the shorter, faster format of the traditional game. Played on a rectangular field, with 10 minutes halves, 8 players, super goals, and plenty of at-ground entertainment. It aired on Friday, Feb 22,...
by The Media Store | Feb 27, 2019 | News Article, The Wrap
Tech such as Augmented Reality is leading the trend for E(xperiential) Commerce, where traditional brick and mortar stores have become hubs of creativity and extensions of the brand story. Snapchat and LEGO Wear have combined forces, taking augmented reality...
