Changing the way we look at fashion

Changing the way we look at fashion

Tech such as Augmented Reality is leading the trend for E(xperiential) Commerce, where traditional brick and mortar stores have become hubs of creativity and extensions of the brand story. Snapchat and LEGO Wear have combined forces, taking augmented reality...
Brand –  Palessi Influencer stitch up

Brand – Palessi Influencer stitch up

Payless, who is well known for cheap and cheerful shoes, recently opened a fake luxury footwear pop- up store called ‘Palessi’ in a Los Angeles mall. The glamorous invite only grand opening attracted Hollywood’s well-heeled fashion set and social media influencers....
Who really wins on Black Friday?

Who really wins on Black Friday?

Black Friday is synonymous with frenzy and furore in the US, however Australia has only recently jumped on the bandwagon. The sales event, and its online counterpart Cyber Monday, brought in over $15 billion dollars globally last year according to Adobe Analytics, and...