‘The ball is in her court’ with Bumble.

‘The ball is in her court’ with Bumble.

What’s happened? Bumble’s newest brand campaign, starring tennis champion Serena Williams, debuts this week during the Super Bowl on February 3rd. The campaign has been produced entirely by women and will appear across multiple platforms with female empowerment at the...
The Game will Never be the Same

The Game will Never be the Same

What’s happened? The Shoes “Back To the Future” fans dreamed of are now a reality, with Nike unveiling their latest in wearable tech…self-lacing trainers. These new shoes fit themselves to the shape of the foot and are controlled via smartphone. The initial iteration...
The Rise of Short Form Ads on TV

The Rise of Short Form Ads on TV

What’s happened? According to a recent study from Phoenix Marketing International, short-form ads (5-7 seconds long) are almost as effective at driving brand memorability as 15 and 30-second ads. The study analysed Brand Memorability: the viewers’ ability to remember...
Media Assistant – Sydney

Media Assistant – Sydney

IMPORTANCE OF THE ROLE: The Media Assistant will support the planning and buying team in management of client business and represent The Media Store professionally within the marketplace. A Media Assistant is an entry-level position into the media industry, typically...
Netflix ‘snatches’ back audience

Netflix ‘snatches’ back audience

What’s happened? In October 2016 Netflix debuted ‘Black Mirror’ which had previously run on UK Channel 4 for 2 seasons. With the benefit of Netflix’s broad reach, the cult science fiction anthology show became a critically lauded worldwide phenomenon, drawing...