Cadbury plays hide and seek with partners

Cadbury plays hide and seek with partners

What’s happened? Every year, Cadbury Easter Egg hunts get consumers excited. This year’s UK hunt has moved online, challenging the public to find their White Creme Egg in other brands’ ads. The Mondelez-owned company is able to launch such a bold campaign by...
Brand –  Palessi Influencer stitch up

Brand – Palessi Influencer stitch up

Payless, who is well known for cheap and cheerful shoes, recently opened a fake luxury footwear pop- up store called ‘Palessi’ in a Los Angeles mall. The glamorous invite only grand opening attracted Hollywood’s well-heeled fashion set and social media influencers....