The TMS Take
Luxury brands understand the need to anticipate and encapsulate their customers’ wants and desires, but the beauty of this offering is that it can identify deeper insights and desires the customer may not even be aware of, helping to deliver a truly luxurious and bespoke experience. In our 2018 Trends we identified <a href=”https://tmsaustraliathewrap.cmail20.com/t/r-l-jjydjjid-yhkjidjhir-i/”>Hyper personalisation</a> as an opportunity for brands to connect with individuals via biometrics and AI. The Seeker Project delivers a highly personalised recommendation for those who have the opportunity to attend their kiosks, but the clever rollout of the tech online via mobile and desktop delivers scale to their offering and an opportunity for anyone to engage with the Le Club Accor brand. So jump online and discover your ideal travel destination (just hope it aligns with that of your travel partner).