by The Media Store | Apr 15, 2019 | News Article
What has happened? As our population grows so does the need for language-specific communications, to enable marketers to appropriately engage with specific audiences. Following 25% growth in the number of Australians who speak a language other than English identified...
by The Media Store | Mar 12, 2019 | News Article, The Wrap
What has happened? Spotify’s recent acquisition of podcasting publishing house Gimlet marks the biggest, and most significant sale in the industry to date. The $US230 million purchase accounted for approximately two-thirds of the entire industry’s revenue last year...
by The Media Store | Mar 12, 2019 | News Article, The Wrap
What has happened? The AFL has just staged the second year of AFLX – the shorter, faster format of the traditional game. Played on a rectangular field, with 10 minutes halves, 8 players, super goals, and plenty of at-ground entertainment. It aired on Friday, Feb 22,...
by The Media Store | Mar 12, 2019 | News Article, The Wrap
What has happened? IAB’s State of the Nation research offers snapshots into the latest in Audio Advertising thinking, and best practice for this emerging platform. This research is especially insightful as digital audio streaming continues to develop in the Australian...
by The Media Store | Feb 27, 2019 | News Article, The Wrap
What has happened? Recent forecasts tip subscription video on demand (SVOD) will grow by 55% to circa 743 million over the next four years. It is projected that China will be the subscription powerhouse, however, the US will continue to drive the largest spend volume....
