by The Media Store | Oct 23, 2018 | News Article
With Interbrand’s release of the 2018 Best Global Brands, certain themes maintain significance YOY for the Top 100 Brands in the world. Tech brands such as Apple (#1), Microsoft (#4) and Samsung (#6) dominate, but beyond the popular car marques and luxury fashion...
by The Media Store | Aug 28, 2018 | News Article
Pinterest is moving away from their iconic grid format for the first time with their latest tool, Promoted Video, now available to all advertisers. Following successful tests earlier this year, the new video format will allow advertisers to engage consumers at max...
by The Media Store | Aug 28, 2018 | News Article
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not measure the...
by The Media Store | Jul 31, 2018 | News Article
Le Club Accor Hotels has developed an immersive sensory experience that measures the behavioural and biometric responses of their customers. The SEEKER Project tracks responses to various stimuli to reveal users true desires when it comes to travel destinations,...
by The Media Store | Jul 31, 2018 | News Article
Reality TV’s highly anticipated launch of the 2018 season of the Bachelor is now just around the corner, with a new teaser video featuring Bachelor (and former Australian Wallabies Rugby Union Player) Nick ‘The Honey Badger’ Cummins released last week (you can watch...
