Facebooks Spiraling Faceplant

Data company Cambridge Analytica (CA) has been suspended by Facebook (FB) for improperly accessing data in 2014 via the app, thisisyourdigitallife.  Hundreds of thousands of users were paid to take a personality test in-app and agreed to have their data collected for...

Stand out with Digital Print

HP Inc originated in 1939 but in 2015 the Company split into two businesses, developing an enterprise-focused product and graphic solutions business enabling HP technology to revolutionise digital printing, the aim being to create amazing experiences for brand...

How to think global and feel local

Global brands face a ‘glocalisation’ challenge to deliver regional marketing efforts. How do global brands become local?  Sheri Conn of DreamWorks Animation (USA) cites how success was achieved for the Dragons franchise through tactics such as interchanging character...