Snap,  Nike’s Jordan brand, Darkstore, and Shopify have teamed up to pre-release the Air Jordan III “Tinker” shoe on Snapchat with same-day delivery after the NBA All-Star game that took place in late February.

The thousands who attended the Jumpman All-Star after-party in Los Angeles were able to scan exclusive Snap codes to receive the shoes by 10:30 pm that same night. Once they scanned the Snap code, they were brought into the Snapchat app, where they could then purchase the sneakers.

This is the first time a brand other than Snap has sold a product via Snapchat.  The shoes sold out in 23 minutes.