by The Media Store | Jun 5, 2018 | News Article
According to a recent ‘second screen’ study conducted by ViewersLogic (and Mediacom) UK, TV viewers are 75% more likely to follow up on an advertisement if they have a second screen device simultaneously in their hand. Easy reach prompts them to immediately access a...
by The Media Store | May 22, 2018 | News Article
Network Ten’s parent company has announced it will launch its streaming video on demand service in Australia by the end of 2018. Chief Executive Leslie Moonves told investors that they will leverage the acquisition of Ten as a gateway to launch CBS All Access by the...
by The Media Store | May 22, 2018 | News Article
On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers. Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...
by The Media Store | May 8, 2018 | News Article
The biggest disruption in out of home technology has arrived: augmented reality for the naked eye. This new technology called ECHO, has been developed by media innovation company Lightvert. To demonstrate the potential of ECHO, they took the opportunity to fresh...
by The Media Store | Apr 27, 2018 | News Article
Spotify launched a global OOH campaign in 2017 which cleverly combined data and a sense of humour to target consumers on topics which were making headlines around the world. The notion behind this campaign stemmed from Spotify noticing through their own data and...
