TV trading metrics to evolve

TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...

Commonweath Games outperforms Rio

The 2018 Commonwealth Games has kicked off on the Gold Coast. The first local games in 12 years, the event is being brought to Australian screens via the Seven Network, who have arguably established themselves as the premium event broadcaster in recent...