by The Media Store | May 8, 2018 | News Article
At this year’s International Consumer Electronics Show in Vegas, technology accessories company STM Brands launched a new augmented reality app, allowing consumers to try on and experience their brand wherever they are. This technology goes beyond the physical...
by The Media Store | Feb 27, 2018 | News Article
HP Inc originated in 1939 but in 2015 the Company split into two businesses, developing an enterprise-focused product and graphic solutions business enabling HP technology to revolutionise digital printing, the aim being to create amazing experiences for brand...
by The Media Store | Feb 27, 2018 | News Article
Global brands face a ‘glocalisation’ challenge to deliver regional marketing efforts. How do global brands become local? Sheri Conn of DreamWorks Animation (USA) cites how success was achieved for the Dragons franchise through tactics such as interchanging character...
by The Media Store | Feb 27, 2018 | News Article
In Dana Anderson’s opening keynote ‘Brand Purpose – Marketing a deeper quality of life’ brands must deliver to its promise through compelling storytelling. She referenced ‘A Story is a Promise’ by Bill Johnson to best understand the mechanics of storytelling which has...
