by The Media Store | Feb 27, 2018 | News Article
Simon Kahn’s (Google APAC CMO) keynote presentation focussed on how customer expectations of companies and products have heightened in an increasingly digitised world and how marketers can meet and even exceed these expectations. He divided the solutions into three...
by The Media Store | Feb 27, 2018 | News Article
We are no longer in control of our brands, says David Roman, Senior VP & Chief Marketing Officer, Lenovo, our customers are. They are the new masters of the brand universe and where we are now marketing to the 1st global consumer, Millennials. To be relevant,...
by The Media Store | Feb 27, 2018 | News Article
Our 2018 trend lineup was shared with Australia’s leading marketers at last week’s Brand Forum event in Sydney. We’ve filtered through the latest research & developments in media, technology and consumer behaviour, to curate our 10 Borderless Brands trends. In...
by The Media Store | Feb 16, 2018 | 2018
by The Media Store | Feb 16, 2018 | 2018
