by The Media Store | Apr 27, 2018 | News Article
A new interactive app that allows women and girls to pinpoint “danger spots” and report incidents of harassment has been launched this week. Following on from a successful pilot in Melbourne in 2016, Free To Be will be rolled out across Sydney, Delhi, Kampala, Lima,...
by The Media Store | Apr 27, 2018 | News Article
Spotify launched a global OOH campaign in 2017 which cleverly combined data and a sense of humour to target consumers on topics which were making headlines around the world. The notion behind this campaign stemmed from Spotify noticing through their own data and...
by The Media Store | Apr 27, 2018 | News Article
AFL Australia has launched their new branded content series, “Don’t Believe in Never”. The series addresses a number of societal issues with honesty and community at the centre of each story. The campaign won Mumbrella’s Ad of the Month for March. Three stories have...
by The Media Store | Apr 10, 2018 | News Article
Snap, Nike’s Jordan brand, Darkstore, and Shopify have teamed up to pre-release the Air Jordan III “Tinker” shoe on Snapchat with same-day delivery after the NBA All-Star game that took place in late February. The thousands who attended the Jumpman All-Star...
by The Media Store | Mar 27, 2018 | News Article
Following its launch in February, Nike’s ‘Never Beat a Londoner’ campaign has already been hailed by the UK press as one of the Best Ads ever made. The three minute (fairly tongue in cheek) film, is a testament to life in London, through the lens of sport. Rather than...
