by The Media Store | Jun 5, 2018 | News Article
According to a recent ‘second screen’ study conducted by ViewersLogic (and Mediacom) UK, TV viewers are 75% more likely to follow up on an advertisement if they have a second screen device simultaneously in their hand. Easy reach prompts them to immediately access a...
by The Media Store | May 22, 2018 | News Article
Earlier this month, Facebook CEO Mark Zuckerberg, announced that the social media platform will soon release its own dating app. At the company’s annual developer conference, Zuckerberg revealed that there are 200 million users on Facebook who classify...
by The Media Store | May 22, 2018 | News Article
On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers. Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...
by The Media Store | May 21, 2018 | News Article
At the recent 2018 Come Together roadshow, Newscorp demonstrated how they are more than just a print platform. They articulated the influence, innovation and content output a publishing network of their capacity can produce, to distribute in the moment content at...
by The Media Store | May 8, 2018 | News Article
At this year’s International Consumer Electronics Show in Vegas, technology accessories company STM Brands launched a new augmented reality app, allowing consumers to try on and experience their brand wherever they are. This technology goes beyond the physical...
