by The Media Store | Nov 11, 2018 | News Article
What’s happened? The NZ Police Force set themselves a high bar for engagement in 2017, with ‘The World’s Most Entertaining Recruitment Video’ delivering 90m+ views and peak recruit numbers. The 2018 campaign has just gone live, aiming to remove...
by The Media Store | Oct 29, 2018 | News Article
Dunkin’, previously Dunkin’ Donuts, is one of a handful of companies that have announced plans to implement blockchain Technology in their advertising strategy. Management’s aim is to increase the addressability of TVCs by encouraging TV viewers, who have been...
by The Media Store | Aug 28, 2018 | News Article
Qantas just released its new national campaign “Stand Up for the Spirit of Australia’ which celebrates Australian diversity and inclusion. Kicking off with a 60 second TVC set on Maroubra beach and starring Hugh Jackman, the national airline has partnered with a...
by The Media Store | Aug 28, 2018 | News Article
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not measure the...
by The Media Store | Jul 31, 2018 | News Article
Coinciding with the new law passed to allow women to drive in Saudi Arabia, automaker, Chevrolet announced it would offer 24/7 roadside support for female drivers. Chevrolet says, “Car troubles are never fun, but especially if you’ve just started driving. We want to...
