by The Media Store | Apr 15, 2019 | News Article
What has happened? As our population grows so does the need for language-specific communications, to enable marketers to appropriately engage with specific audiences. Following 25% growth in the number of Australians who speak a language other than English identified...
by The Media Store | Feb 27, 2019 | Homepage Feature, News Article
Sandra Wiles, our Head of Partnership & Integration, joins Darren Woolley from Trinity P3 in this episode of On the Couch. The discussion covers: How does sponsorship fit into marketing plans? What is the most common mistake people make when sponsoring events? How...
by The Media Store | Feb 4, 2019 | News Article
What’s happened? Bumble’s newest brand campaign, starring tennis champion Serena Williams, debuts this week during the Super Bowl on February 3rd. The campaign has been produced entirely by women and will appear across multiple platforms with female empowerment at the...
by The Media Store | Feb 4, 2019 | News Article
What’s happened? The Shoes “Back To the Future” fans dreamed of are now a reality, with Nike unveiling their latest in wearable tech…self-lacing trainers. These new shoes fit themselves to the shape of the foot and are controlled via smartphone. The initial iteration...
by The Media Store | Feb 4, 2019 | News Article
What’s happened? According to a recent study from Phoenix Marketing International, short-form ads (5-7 seconds long) are almost as effective at driving brand memorability as 15 and 30-second ads. The study analysed Brand Memorability: the viewers’ ability to remember...
