Wrap up of the 2018 Webby Awards

Wrap up of the 2018 Webby Awards

If you’re on the hunt for the best websites, apps, games or podcasts on the internet right now, the winners from the 2018 Webby Awards is the go-to way to find them. Presented by the International Academy of Digital Arts and Sciences (IADAS), this year 464 winners...
Speaker amnesty a hit

Speaker amnesty a hit

Sonos, best known for their luxury speaker systems, launched a campaign for their new Sonos One speaker which connects their world-famous audio systems with the latest voice activation technology. Partnering with Amazon’s Alexa, the campaign dubbed the “Dumb Speaker...

‘Second screening’ drives effectiveness

According to a recent ‘second screen’ study conducted by ViewersLogic (and Mediacom) UK, TV viewers are 75% more likely to follow up on an advertisement if they have a second screen device simultaneously in their hand. Easy reach prompts them to immediately access a...

AFL shines a light on adversity

AFL Australia has launched their new branded content series, “Don’t Believe in Never”.  The series addresses a number of societal issues with honesty and community at the centre of each story.  The campaign won Mumbrella’s Ad of the Month for March. Three stories have...