by The Media Store | Apr 15, 2019 | News Article
What has happened? As our population grows so does the need for language-specific communications, to enable marketers to appropriately engage with specific audiences. Following 25% growth in the number of Australians who speak a language other than English identified...
by The Media Store | Feb 27, 2019 | Homepage Feature, News Article
Sandra Wiles, our Head of Partnership & Integration, joins Darren Woolley from Trinity P3 in this episode of On the Couch. The discussion covers: How does sponsorship fit into marketing plans? What is the most common mistake people make when sponsoring events? How...
by The Media Store | Jan 7, 2019 | News Article
Payless, who is well known for cheap and cheerful shoes, recently opened a fake luxury footwear pop- up store called ‘Palessi’ in a Los Angeles mall. The glamorous invite only grand opening attracted Hollywood’s well-heeled fashion set and social media influencers....
by The Media Store | Dec 3, 2018 | News Article
Black Friday is synonymous with frenzy and furore in the US, however Australia has only recently jumped on the bandwagon. The sales event, and its online counterpart Cyber Monday, brought in over $15 billion dollars globally last year according to Adobe Analytics, and...
by The Media Store | Dec 3, 2018 | News Article
Monash University has developed a content-publishing platform encouraging students and industry professionals to develop and publish their own documentaries based on issues that they find interesting. Built by Y&R Melbourne, the bespoke technology allows users to...
