by The Media Store | Oct 23, 2018 | News Article
With Interbrand’s release of the 2018 Best Global Brands, certain themes maintain significance YOY for the Top 100 Brands in the world. Tech brands such as Apple (#1), Microsoft (#4) and Samsung (#6) dominate, but beyond the popular car marques and luxury fashion...
by The Media Store | Aug 28, 2018 | News Article
Pinterest is moving away from their iconic grid format for the first time with their latest tool, Promoted Video, now available to all advertisers. Following successful tests earlier this year, the new video format will allow advertisers to engage consumers at max...
by The Media Store | Aug 28, 2018 | News Article
Netflix confirmed last Monday that it is now testing ads across the platform, during the seconds before a new episode of a series begins playing. At the moment, binge-watchers are shown “recommendations between episodes.… to help members discover stories they will...
by The Media Store | Aug 28, 2018 | News Article
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not measure the...
