by The Media Store | Feb 4, 2019 | News Article
What’s happened? According to a recent study from Phoenix Marketing International, short-form ads (5-7 seconds long) are almost as effective at driving brand memorability as 15 and 30-second ads. The study analysed Brand Memorability: the viewers’ ability to remember...
by The Media Store | Mar 27, 2018 | News Article
Following its launch in February, Nike’s ‘Never Beat a Londoner’ campaign has already been hailed by the UK press as one of the Best Ads ever made. The three minute (fairly tongue in cheek) film, is a testament to life in London, through the lens of sport. Rather than...
