by The Media Store | Oct 29, 2018 | News Article
Dunkin’, previously Dunkin’ Donuts, is one of a handful of companies that have announced plans to implement blockchain Technology in their advertising strategy. Management’s aim is to increase the addressability of TVCs by encouraging TV viewers, who have been...
by The Media Store | Aug 28, 2018 | News Article
Qantas just released its new national campaign “Stand Up for the Spirit of Australia’ which celebrates Australian diversity and inclusion. Kicking off with a 60 second TVC set on Maroubra beach and starring Hugh Jackman, the national airline has partnered with a...
by The Media Store | Jul 31, 2018 | News Article
Coinciding with the new law passed to allow women to drive in Saudi Arabia, automaker, Chevrolet announced it would offer 24/7 roadside support for female drivers. Chevrolet says, “Car troubles are never fun, but especially if you’ve just started driving. We want to...
by The Media Store | Jul 31, 2018 | News Article
Le Club Accor Hotels has developed an immersive sensory experience that measures the behavioural and biometric responses of their customers. The SEEKER Project tracks responses to various stimuli to reveal users true desires when it comes to travel destinations,...
by The Media Store | Jun 27, 2018 | News Article
Kantar Millward Brown’s annual Brandz report is a barometer for global brand health. It’s looking good in 2018, with the Top100 increasing in value by 21% and continuing 12 years of growth. The Retail category performed best, experiencing a 35% uplift, but driven...
