Amazon Channels to Australia

Amazon Channels to Australia

What has happened?Amazon Prime Video has made clear its plans for an additional product, Amazon Channels, to launch in Australia in 2020. The structure and volume of current contract deals here locally will ensure this has to be a long-term play by Amazon.The Media...
Rule 40 fades to grey

Rule 40 fades to grey

What has happened?The Australian Olympic Committee, (governed by the IOC), have just launched changes to Rule 40 that were introduced by the IOC in June. This change, to what was a very black and white rule,  is in response to athlete pressure to allow them to...

Is non-sponsorship the new sponsorship?

As the “coalition for change” intensifies for FIFA following the Brussels summit in January, sports clothing brand Skins has shown their support for the movement by bravely positioning themselves as the first official non-sponsor of FIFA. It’s a cheeky approach, but...