by The Media Store | Aug 28, 2018 | News Article
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not measure the...
by The Media Store | Apr 6, 2015 | News Article
In collaboration with Nielsen, Twitter has launched the Nielsen Twitter TV Ratings (NTTR). This new metric measures total Twitter activity and reach for TV-related conversations. Future updates will include demographic breakdowns and the ability to link TV tweets to...
