by The Media Store | May 22, 2018 | News Article
On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers. Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...
by The Media Store | May 21, 2018 | News Article
At the recent 2018 Come Together roadshow, Newscorp demonstrated how they are more than just a print platform. They articulated the influence, innovation and content output a publishing network of their capacity can produce, to distribute in the moment content at...
by The Media Store | May 8, 2018 | News Article
The last World Cup held in Brazil engaged record numbers on social media. This was replicated during the Rio Olympics, touted as the most consumed Olympic Games in history. The FIFA World Cup is only a few months away and whilst football fans are some of the most...
by The Media Store | May 8, 2018 | News Article
The biggest disruption in out of home technology has arrived: augmented reality for the naked eye. This new technology called ECHO, has been developed by media innovation company Lightvert. To demonstrate the potential of ECHO, they took the opportunity to fresh...
by The Media Store | Apr 27, 2018 | News Article
Spotify launched a global OOH campaign in 2017 which cleverly combined data and a sense of humour to target consumers on topics which were making headlines around the world. The notion behind this campaign stemmed from Spotify noticing through their own data and...
