by The Media Store | Mar 27, 2018 | News Article
Following its launch in February, Nike’s ‘Never Beat a Londoner’ campaign has already been hailed by the UK press as one of the Best Ads ever made. The three minute (fairly tongue in cheek) film, is a testament to life in London, through the lens of sport. Rather than...
by The Media Store | Mar 27, 2018 | News Article
Data company Cambridge Analytica (CA) has been suspended by Facebook (FB) for improperly accessing data in 2014 via the app, thisisyourdigitallife. Hundreds of thousands of users were paid to take a personality test in-app and agreed to have their data collected for...
by The Media Store | Feb 27, 2018 | News Article
HP Inc originated in 1939 but in 2015 the Company split into two businesses, developing an enterprise-focused product and graphic solutions business enabling HP technology to revolutionise digital printing, the aim being to create amazing experiences for brand...
by The Media Store | Feb 27, 2018 | News Article
Global brands face a ‘glocalisation’ challenge to deliver regional marketing efforts. How do global brands become local? Sheri Conn of DreamWorks Animation (USA) cites how success was achieved for the Dragons franchise through tactics such as interchanging character...
by The Media Store | Feb 27, 2018 | News Article
In Dana Anderson’s opening keynote ‘Brand Purpose – Marketing a deeper quality of life’ brands must deliver to its promise through compelling storytelling. She referenced ‘A Story is a Promise’ by Bill Johnson to best understand the mechanics of storytelling which has...
