Not just another out of home campaign

Spotify launched a global OOH campaign in 2017 which cleverly combined data and a sense of humour to target consumers on topics which were making headlines around the world. The notion behind this campaign stemmed from Spotify noticing through their own data and...

TV trading metrics to evolve

TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...