by The Media Store | Apr 27, 2018 | News Article
Spotify launched a global OOH campaign in 2017 which cleverly combined data and a sense of humour to target consumers on topics which were making headlines around the world. The notion behind this campaign stemmed from Spotify noticing through their own data and...
by The Media Store | Apr 26, 2018 | News Article
TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...
by The Media Store | Apr 16, 2018 | News Article
The freshly minted cricket deal with Foxtel and Seven spells the most pivotal moment in Australian commercial sports broadcasting.
by The Media Store | Apr 10, 2018 | News Article
Snap, Nike’s Jordan brand, Darkstore, and Shopify have teamed up to pre-release the Air Jordan III “Tinker” shoe on Snapchat with same-day delivery after the NBA All-Star game that took place in late February. The thousands who attended the Jumpman All-Star...
by The Media Store | Apr 10, 2018 | News Article
Nine has secured the exclusive rights to all premium tennis played in Australia from 2020 to 2024. The $300 million, five-year deal encompasses the Australian Open as well as the lead-up tournaments around Australia – the Hopman Cup in Perth and the Brisbane, Sydney...
