by The Media Store | May 22, 2018 | News Article
On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers. Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...
by The Media Store | May 21, 2018 | News Article
At the recent 2018 Come Together roadshow, Newscorp demonstrated how they are more than just a print platform. They articulated the influence, innovation and content output a publishing network of their capacity can produce, to distribute in the moment content at...
by The Media Store | May 8, 2018 | News Article
At this year’s International Consumer Electronics Show in Vegas, technology accessories company STM Brands launched a new augmented reality app, allowing consumers to try on and experience their brand wherever they are. This technology goes beyond the physical...
by The Media Store | May 8, 2018 | News Article
AT&T’s ‘It Can Wait’ campaign launched in the US in Distracted Driving Awareness Month, using emotionally compelling creative to tell the stories of victims of distracted driving. The latest iteration of AT&T’s campaign sees the telco company return to this...
by The Media Store | May 8, 2018 | News Article
The biggest disruption in out of home technology has arrived: augmented reality for the naked eye. This new technology called ECHO, has been developed by media innovation company Lightvert. To demonstrate the potential of ECHO, they took the opportunity to fresh...
