Brand –  Palessi Influencer stitch up

Brand – Palessi Influencer stitch up

Payless, who is well known for cheap and cheerful shoes, recently opened a fake luxury footwear pop- up store called ‘Palessi’ in a Los Angeles mall. The glamorous invite only grand opening attracted Hollywood’s well-heeled fashion set and social media influencers....
e-xperience electric with Audi

e-xperience electric with Audi

What’s happened? Audi in Belgium has launched its new e-xperience app that allows drivers to simulate an electric vehicle in their own cars. The app uses the driver’s vehicle data such as speed, distance, and acceleration to calculate how much electrical energy...
Ideas worth spreading in podcast form

Ideas worth spreading in podcast form

Here’s a new podcast for those of us who are tired of true crime, up to date on This American Life and frankly in need of a bit of brain food to maintain high brow credentials throughout the holiday season. The infamously curious and always thought-provoking CEO of...
Top Brandz expand beyond heritage borders

Top Brandz expand beyond heritage borders

Kantar Millward Brown’s annual Brandz report is a barometer for global brand health. It’s looking good in 2018, with the Top100 increasing in value by 21% and continuing 12 years of growth. The Retail category performed best, experiencing a 35% uplift, but driven...