by The Media Store | Feb 4, 2019 | News Article
What’s happened? The Shoes “Back To the Future” fans dreamed of are now a reality, with Nike unveiling their latest in wearable tech…self-lacing trainers. These new shoes fit themselves to the shape of the foot and are controlled via smartphone. The initial iteration...
by The Media Store | Feb 4, 2019 | News Article
What’s happened? According to a recent study from Phoenix Marketing International, short-form ads (5-7 seconds long) are almost as effective at driving brand memorability as 15 and 30-second ads. The study analysed Brand Memorability: the viewers’ ability to remember...
by The Media Store | Jan 15, 2019 | News Article
What’s happened? In October 2016 Netflix debuted ‘Black Mirror’ which had previously run on UK Channel 4 for 2 seasons. With the benefit of Netflix’s broad reach, the cult science fiction anthology show became a critically lauded worldwide phenomenon, drawing...
by The Media Store | Dec 3, 2018 | News Article
Monash University has developed a content-publishing platform encouraging students and industry professionals to develop and publish their own documentaries based on issues that they find interesting. Built by Y&R Melbourne, the bespoke technology allows users to...
by The Media Store | Dec 3, 2018 | News Article
What’s happened? In the most recent reported quarter, Apple received record revenue from its services; iTunes, Apple Music & the App store. Despite what’s estimated to be a contracting hardware market, Apple has grown its ecosystem with sales of services up...
