by The Media Store | Jun 5, 2018 | News Article
The European Union introduced the General Data Protection Regulation (GDPR) on the 25th May which has caused a lot of interest and concern in Australia. Whilst it is similar to the Australian Privacy Principles, the GDPR is considered to be the most comprehensive...
by The Media Store | Jun 5, 2018 | News Article
Sonos, best known for their luxury speaker systems, launched a campaign for their new Sonos One speaker which connects their world-famous audio systems with the latest voice activation technology. Partnering with Amazon’s Alexa, the campaign dubbed the “Dumb Speaker...
by The Media Store | Jun 5, 2018 | News Article
According to a recent ‘second screen’ study conducted by ViewersLogic (and Mediacom) UK, TV viewers are 75% more likely to follow up on an advertisement if they have a second screen device simultaneously in their hand. Easy reach prompts them to immediately access a...
by The Media Store | May 22, 2018 | News Article
Network Ten’s parent company has announced it will launch its streaming video on demand service in Australia by the end of 2018. Chief Executive Leslie Moonves told investors that they will leverage the acquisition of Ten as a gateway to launch CBS All Access by the...
by The Media Store | May 22, 2018 | News Article
On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers. Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...
