by The Media Store | Aug 28, 2018 | News Article
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not measure the...
by The Media Store | Jul 31, 2018 | News Article
Coinciding with the new law passed to allow women to drive in Saudi Arabia, automaker, Chevrolet announced it would offer 24/7 roadside support for female drivers. Chevrolet says, “Car troubles are never fun, but especially if you’ve just started driving. We want to...
by The Media Store | Jul 31, 2018 | News Article
Le Club Accor Hotels has developed an immersive sensory experience that measures the behavioural and biometric responses of their customers. The SEEKER Project tracks responses to various stimuli to reveal users true desires when it comes to travel destinations,...
by The Media Store | Jul 31, 2018 | News Article
Reality TV’s highly anticipated launch of the 2018 season of the Bachelor is now just around the corner, with a new teaser video featuring Bachelor (and former Australian Wallabies Rugby Union Player) Nick ‘The Honey Badger’ Cummins released last week (you can watch...
by The Media Store | Jun 27, 2018 | News Article
Kantar Millward Brown’s annual Brandz report is a barometer for global brand health. It’s looking good in 2018, with the Top100 increasing in value by 21% and continuing 12 years of growth. The Retail category performed best, experiencing a 35% uplift, but driven...
by The Media Store | Jun 27, 2018 | News Article
Amazon has successfully bought the UK rights to broadcast 20 Premier League matches a season, beginning in time for the 2019 season. The business which already includes retail, cloud computing, e-books as well as internet streaming made a successful bid for unsold...
