by The Media Store | Feb 12, 2015 | News Article
John Eales, recognised as one of the greatest rugby players of all time, discusses what makes an effective leader and why some people are able to perform so well at the highest level. There are some basic qualities required by a leader to get the most from those...
by The Media Store | Feb 11, 2015 | News Article
Marriott hotels is intent on creating the future for Next Generation travellers. Last November we covered their activation teleporting honeymooners through virtual reality headsets. In December they partnered with MIT to create an app connecting solo business...
by The Media Store | Feb 10, 2015 | News Article
The ‘This is the new Lexus’ campaign by M&C Saatchi, incorporated APN digital billboards to respond to audiences in real time. The billboards used image recognition technology identifying the colour, make and model of passing vehicles before displaying one of...
by The Media Store | Feb 9, 2015 | News Article
In an attempt to tackle Twitter as the dominant social media site when it comes to the Super Bowl, Facebook launched the service Trending Super Bowl. The centralised hub served as a conversation starter for the game, while giving brands access to target their...
by The Media Store | Jan 28, 2015 | News Article
Brand Channels observation of the recent Consumer Electronics Show highlighted the abundance of tech driven ‘because we can products’ showcased compared to much fewer ‘needs based’ innovations on display, suggesting a heavy focus on electronics and show and much less...
by The Media Store | Jan 28, 2015 | News Article
News that Google has shut down production of Glass has set the scene perfectly for Microsoft, who are launching a bigger, bulkier and far more sophisticated connected headwear. HoloLens creates a virtual reality for the user through hologram projection and doesn’t...
