Marriott’s High Tech Initiatives Go Pro

Marriott hotels is intent on creating the future for Next Generation travellers. Last November we covered their activation teleporting honeymooners through virtual reality headsets. In December they partnered with MIT to create an app connecting solo business travellers to fellow guests with common interests. Their latest ‘travelling brilliantly’ partnership gives guests access to complimentary GoPros, to capture their holiday action. Promotions incentivise sharing and footage appears on the Marriott website, social feeds and in room entertainment.