by The Media Store | Oct 29, 2018 | News Article
Dunkin’, previously Dunkin’ Donuts, is one of a handful of companies that have announced plans to implement blockchain Technology in their advertising strategy. Management’s aim is to increase the addressability of TVCs by encouraging TV viewers, who have been...
by The Media Store | Oct 29, 2018 | News Article
Apple has confirmed that it is acquiring the popular music app Shazam in a deal that is estimated to be worth around $400m. Why is Apple buying Shazam? Well, Shazam has amassed a serious user base. The app has been downloaded more than 1 billion times. Shazam has more...
by The Media Store | Oct 23, 2018 | News Article
With Interbrand’s release of the 2018 Best Global Brands, certain themes maintain significance YOY for the Top 100 Brands in the world. Tech brands such as Apple (#1), Microsoft (#4) and Samsung (#6) dominate, but beyond the popular car marques and luxury fashion...
by The Media Store | Aug 28, 2018 | News Article
Pinterest is moving away from their iconic grid format for the first time with their latest tool, Promoted Video, now available to all advertisers. Following successful tests earlier this year, the new video format will allow advertisers to engage consumers at max...
by The Media Store | Aug 28, 2018 | News Article
Netflix confirmed last Monday that it is now testing ads across the platform, during the seconds before a new episode of a series begins playing. At the moment, binge-watchers are shown “recommendations between episodes.… to help members discover stories they will...
by The Media Store | Aug 28, 2018 | News Article
Qantas just released its new national campaign “Stand Up for the Spirit of Australia’ which celebrates Australian diversity and inclusion. Kicking off with a 60 second TVC set on Maroubra beach and starring Hugh Jackman, the national airline has partnered with a...
