by The Media Store | Aug 15, 2017 | News Article
Four drivers raced each other in Acura TLX on a real race track in El Toro, California. To further challenge them, each driver was wearing an Augmented Reality (AR) helmet that made them believe they were racing on virtual racetracks through jungles or snow. Acura...
by The Media Store | Aug 15, 2017 | News Article
The UK Ad Watchdog recently announced a plan to introduce guidelines cracking down on TV ads that play on gender stereotypes. It has drawn attention to the low bar set by Australian standards (only forbidding ‘degrading’ sexual content) and consequences of a primarily...
by The Media Store | Aug 15, 2017 | News Article
Advertisers will now be able to tailor their audio advertising via the iHeartRadio service with the launch of AdsWizz technology. The new tech allows clients to access audio streams, pre-rolls, podcasts & banners via a new programmatic offering, leveraging...
by The Media Store | Aug 1, 2017 | News Article
With Plastic Free July upon us, making environmentally-conscious decisions can be a challenge. Whilst taking proactive steps such as reducing plastic bag usage or wearing sustainable clothing are commendable, it’s difficult to believe one person’s actions can make a...
by The Media Store | Aug 1, 2017 | News Article
McDonalds has moved into the delivery space. McDelivery, a partnership with UberEATS, launched globally last Thursday, July 26. To celebrate this launch, McDonald’s surprised and delighted customers with free merchandise, aptly named the McDelivery Collection. The...
by The Media Store | Aug 1, 2017 | News Article
Last Sunday, Video game developer Blizzard, teamed up with Seven to broadcast the Sydney leg of the Overwatch World Cup live! This broadcast was a first for commercial TV in Australia and is a major step towards e-sports becoming mainstream in this country. Seven...
