Last Sunday, Video game developer Blizzard, teamed up with Seven to broadcast the Sydney leg of the Overwatch World Cup live! This broadcast was a first for commercial TV in Australia and is a major step towards e-sports becoming mainstream in this country.
Seven began making inroads into the e-sports and gaming space in June with the launch of their “screenPLAY” program boasting popular gaming talent. The program, with St. George as foundation partner is available on broadcast TV as well as online, Facebook, YouTube, Twitter, Instagram and Twitch.