#WhatARace

Four drivers raced each other in Acura TLX on a real race track in El Toro, California. To further challenge them, each driver was wearing an Augmented Reality (AR) helmet that made them believe they were racing on virtual racetracks through jungles or snow. Acura live streamed the race through Facebook, YouTube & Twitter with 3.58 million people experiencing what the drivers experienced, in real time.