Volvo’s brand purpose is now beyond just the car!

Volvo has just won the Cannes Lions Grand Prix for their Lifepaint campaign. This revolutionary product is a reflective safety spray for cyclists that are invisible in daylight but highly visible at night in the glare of headlights. In a brave move that steps away from traditional auto campaigns, Volvo’s aim is to produce marketing that utilises its auto innovation technology and spin this into new products and services, like Lifepaint.