The future is marketing to machines

According to Chris Stephenson – Mumbrella 360’s international key note and APAC Head of Strategy & Planning PHD Singapore – “it is 11.59 pm on the eve of Artificial Intelligence”. We are at the cusp of the collapse of the internet as we know it. One that will condense into one human voice, accessing and interpreting how we navigate the world and outsource tasks. By the 2020’s the role of marketing won’t be to talk to humans but their virtual personal assistants. Algorithms will talk to algorithms and VPAs will make decisions on our behalf. By 2029 the first company will be founded and run by an AI, Brand Preference will be influenced by AI relevance scores, and an algorithm will win a Grand Prix at Cannes!