by The Media Store | Nov 11, 2018 | News Article
What’s happened? The NZ Police Force set themselves a high bar for engagement in 2017, with ‘The World’s Most Entertaining Recruitment Video’ delivering 90m+ views and peak recruit numbers. The 2018 campaign has just gone live, aiming to remove...
by The Media Store | Nov 11, 2018 | News Article
What’s happened? Iconic British auction house Christie’s has become the first of its kind to sell a piece of “computer-generated” art. The art-work, titled “Portrait of Edmond Belamy,” sold for the not-so-meagre sum of $432,500USD. Generated via a computer...
by The Media Store | Aug 28, 2018 | News Article
Netflix confirmed last Monday that it is now testing ads across the platform, during the seconds before a new episode of a series begins playing. At the moment, binge-watchers are shown “recommendations between episodes.… to help members discover stories they will...
by The Media Store | Aug 28, 2018 | News Article
Qantas just released its new national campaign “Stand Up for the Spirit of Australia’ which celebrates Australian diversity and inclusion. Kicking off with a 60 second TVC set on Maroubra beach and starring Hugh Jackman, the national airline has partnered with a...
by The Media Store | Aug 28, 2018 | News Article
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not measure the...
